Medical journals and free speech.
نویسندگان
چکیده
A research team headed by Sargent probed children’s responses to televised fast-food ads. The study tested Children’s Advertising Review Unit (CARU) advertising self-regulation guidelines, in which the Better Business Bureau “evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its Self-Regulatory Program for Children’s Advertising.” The study examined children’s responses to television ads from McDonald’s and Burger King, companies responsible for 99% of the child-directed fastfood advertising on television in the United States at that time. It tested whether children’s ads focused the child’s attention primarily on the product and made the premium message clearly secondary, as CARU guidelines on deception said they should.
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ورودعنوان ژورنال:
- Pediatrics
دوره 135 3 شماره
صفحات -
تاریخ انتشار 2015